Recently, some Hong Kong independence extremists have taken the lead in disrupting Hong Kong's public order, leading to instability in Hong Kong and a growing trend. Therefore, on the evening of July 26, Shenzhen Bay, on the building facing Hong Kong, lit a huge five-star red flag, lit the harbour and declared Hong Kong's authority. Shenzhen Bay is small, but behind it is the whole of China. In this case, it also embodies the innovation and application of LED outdoor advertising display. In the new era of media environment, outdoor advertising integrates various communication modes, explores new media space, and creates interactive and communicative things, so that the effect of outdoor advertising can be extended in space. LED outdoor display is showing another vitality in a special way.

     Night tour economy is booming, outdoor LED display lights up the night

     According to the relevant data, the total amount of night consumption and the number of pens reached 28.5% and 25.7% of the total daily consumption during the Spring Festival in 2019, respectively. This shows that the consumption of night tourism has become just in need, and the culture of night tourism has become an important part of the tourism industry. As the main force of night tourism culture, the post-80s and post-90s generation have a clear demand for night tourism products. Therefore, all parts of the country also improve the tourism experience of tourists and improve the landscape of night tourism products day by day. Among them, the bright, changeable and bright outdoor LED display screen always attracts more attention in the dark night. It has become a beautiful landscape of major cities at night and one of the facilities that governments around the world are trying to build.

     In addition to the traditional large screen, the role of various types of LED creative display in the night tour culture is gradually increasing. Glass curtain wall, floor tile screen, sky screen, curved surface flexible screen and other display screens, because of its unique shape, make people refreshing, gather popularity, shape city landmarks. Taking the sky as the curtain and the earth as the seat, they have become unique scenic spots for night tours in cities because of their unique ornamental charm. Advertising curtain wall with wide coverage and strong visual impact has become one of the key night sightseeing constructions in various places. Advertising curtain wall is usually loaded on the outer wall of high-rise buildings. Its tall and gorgeous display, with strong shock, caters to the viewing needs of tourists, has become one of the attractions where people punch in. In the future, the night tour market will be a blue sea. It is not too late for LED screen companies to enter the market.

     Energy-saving will be the market demand in the future

     With the popularization of high and new technology and the change of people's life and entertainment mode, outdoor media has become a new favorite of night travel culture and attracts the public's attention. However, due to its high brightness, it has also become one of the sources of urban light pollution, and high power consumption has become one of the pain points of outdoor display screen. At the moment when the country vigorously calls for energy-saving and emission reduction, all places will pay more attention to energy-saving construction. Outdoor display with high power consumption and potential light pollution risks will face a severe test. Therefore, energy saving has become the direction to meet the challenges of LED outdoor display. As far as technology is concerned, common-yin energy-saving screen and common-yin power supply have been applied for a long time, saving 30% of the energy, using the principle of common-yin to achieve the effect of energy saving and emission reduction.

     In addition, due to the harsh application environment of outdoor display screen, in order to enhance its anti-damage ability, outdoor display box is thicker than ordinary display screen, but in this way, the disassembly of display screen becomes more inconvenient. For this reason, under the condition of guaranteeing the invariable ability to prevent damage, making the box lighter and thinner can better meet the needs of the merchants. From the audience's appeal, the audience is more pursuing visual experience, clearer resolution, more saturated color, in order to attract the audience's attention, thus, the outdoor display with larger spacing will become the past.

     With its shocking visual presentation, the advertising curtain wall of Shenzhen Bay shapes the outdoor night tour scenic line of Shenzhen, illuminates the Chinese red color of Shenzhen Bay, becomes the bright color of Shenzhen Bay now and in the future, and will certainly become one of the ticking points for future tourists. At the same time, as can be seen from the five-star red flag incident in Shenzhen Bay, the content display mode has been changing, breaking people's limited understanding of the content display mode, highlighting another vitality of outdoor display.

Source: Huicong LED screen